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12AM Agency
Blueprint Session
12AM Agency · The Agency of the Future

Your growth plan, engineered.
This is your 12AM Blueprint.

Six questions. Two minutes. We'll build a plan calibrated to your practice areas, your market, and your goals. It's the same model we run for the firms we already put inside AI search results.

#3 of 19 legal marketing agencies in AI search
82.7% AI visibility on top legal queries
SOV ↑ trending — only top-5 agency moving up
50+
★★★★★ Google Reviews
Dallas
Based. Nationwide Reach.
75+
Law Firms Served
12+ Yrs
SEO & AI Research
Clutch
#1 Law Firm Marketing Agency
01 / 06

Which practice areas do you want to grow?

Select every area you market. Most firms pick one to three. Your first pick is your primary; the plan's economics anchor to it.

Select at least one. First selection = PRIMARY. Tap again to remove.
02 / 06

Do you control your Google Business Profile?

Everything we build stands on your Google Business Profile. Owner access is the foundation. Without it, nothing holds.

03 / 06

Where do you fight for clients?

City by city. We classify each market, and the competition level sets the visibility tier your firm actually needs. We don't sell metro firepower to a two-county market.

Office locations
Each location is its own local market
1
Market type — confirm or override
04 / 06

Tell us about the firm.

Honest inputs build an honest plan. This calibrates what your operation can absorb — not just what you can buy.

Annual firm revenue
Attorneys at the firm
Who handles intake
CRM & pipeline tracking
Current marketing help
Advertising languages
05 / 06

Where are you now, and where are you going?

Signed cases per month, today versus the goal.

Cases signed / month now
Current monthly volume
10
Cases / month goal
Where you want to be
25
Monthly investment ceiling
All-in: fees + ad spend
$8,000
Pace — how fast do you need this working?
06 / 06

Last question: what should drive this plan?

There's no wrong answer. It changes how we engineer the build.

Engineering your Blueprint

Scoring your market against 463,000 US law firms…
Applying the practice-area economics model — fee per case, time to fee, search competition…
Calibrating visibility tier to your competition level
Assembling the stack — maps, local dominance, AI search
Your 12AM Blueprint

Built for your firm.

The Stack — engineered in order

One firm. Per market. Per practice area. AI doesn't recommend five injury firms in one city — it recommends one or two. We enforce the same math, in writing: when we take your seat, every competing firm in your market and practice area is locked out while the engagement runs. If a market is claimed, the waitlist is real.

The Numbers

$0/mo
All-in monthly investment
Commitment
Stack fees ▾ itemize
Working ad budget
Keyword CPC range
Your stated ceiling (all-in)
Practice areas covered
Projected cases
Return multiple
All-in cost per signed case
Projected revenue to firm

Reality check — the goal vs. this ceiling

Fine-tune the plan — live

The ad that brought you here promised 30 cases in 90 days. One click builds that exact system, priced and visible. Nothing hidden.
Investment ceiling
$8,000
Cases / month goal
25
Plan driver
Pace
Market
Locations
1
Revenue bracket
Adjust the stackremove what they don't want — the budget moves to ad spend
Reset to recommended

Need a website?

Toggle on to add a website and brand foundation to this plan. It's billed separately from the marketing stack and shown as Good / Better / Best in the proposal.

We engineered this model from 463,000 firms' worth of market data — and every line of the math is on this screen.
No black box. This is a deterministic model: same inputs, same plan, every time. Itemized fees, sourced benchmarks, disclosed assumptions. Ask us anything about how a number was built — that's the point.
The sources behind the math
IBISWorld — practice-area market size and firm counts (463.6K US law firms; PI, bankruptcy, immigration, family, real estate segments)
Clio Legal Trends Report — caseload, intake, and conversion benchmarks across 100K+ legal professionals
First Page Sage (2026) — PI cost-per-lead and lead-to-case rates from $3.3M tracked spend across 13 firms
Foundry CRO (2026) — legal marketing benchmarks by practice area: CPL, conversion (bankruptcy 13.6%, family 12–40%)
Legal Brand Marketing — paid-lead close-rate ranges by practice area (5–20%)
Ruler Analytics — legal-sector conversion medians (5M+ tracked conversions)
LEXGRO — industry lead-conversion average (14%; top firms 40–50%)
Cognizo — AI-search visibility tracking: ChatGPT, Perplexity, Gemini (the #3-of-19 ranking on our own agency)
Nolo / settlement surveys — case values and time-to-settlement by practice area
12AM pricing model — slot rule, tier floors, scope-engineered AEO; estimates flagged as estimates, never blended with sourced data

Projections use published industry benchmarks at mature funnel (months 4–6+); organic visibility ramps over 3–6 months. Contingency practice areas: fees land 3–18 months after cases sign. Benchmarks are not a guarantee — we'll validate against your firm's own intake data. Sources available on request.

Locked in. Let's build the proposal.

This sends everything agreed on this screen to the 12AM team. Your proposal comes back for review — nothing is billed today.

Email the team

12AM Eyes Only — Scores

Opp
Pay
Gap
Priority

Lead Play

Sales Angle

Cash-Flow Reality (do not screen-share)

Talking Track — walk the A-Type

Flags

Close Rate Basis

Website (situational)

Toggle this panel anytime with the R key — keep it closed while screen-sharing